Diversity, Equity & Inclusion Insights
June 14, 2024
The American College Center for Women in Financial Services is thrilled to announce the launch of our newest survey: The Gen Z employment insights survey.
With months of dedicated research and design, Wright Research Fellow Alisha Cook and director of research Kaylee Ranck, PhD, have developed a strong foundation for understanding the career interests and intricacies of the next and upcoming generation of financial professionals, Generation Z. As the financial services industry evolves, understanding and harnessing the potential of these emerging professionals becomes paramount for the future success of institutions and the clients they serve.
The survey aims to understand the career interests, experiences, and preferences of Gen Z individuals (aged 18-27), who are either interested in or already within their first three years of a career within the financial services industry. It covers a range of critical topics including but not limited to:
Career interests and experiences
Perceptions of the financial services industry
Financial literacy, digital skills and AI adaptiveness
Career advancement goals and aspirations
Consisting of over 40 questions and around 15 minutes in length, the survey dives deep into the minds of Gen Z, capturing the nuances of their career motivations and expectations. Participants' involvement will have no foreseeable risks and responses will remain anonymous, ensuring their safety and confidentiality.
By participating in this survey, Gen Z professionals will provide critical insights that can help shape the future of the financial services industry. These insights will empower institutions to tailor their recruitment and retention strategies more effectively, aligning them with the expectations and needs of young professionals.
We invite all eligible Gen Z individuals to share their perspectives and contribute to this important research. This survey will provide valuable data that can help shape the future of financial services, ensuring that it remains responsive to the next generation of talent. To participate, simply click the link below:
https://theamericancollege.qualtrics.com/jfe/form/SV_d4IBCrNvFQvXefA
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