The Future of Finance: Generation Z
How attracting Gen Z employees to financial services could shape the future of the industry.
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March 07, 2024
The American College Center for Women in Financial Services is embarking on a new journey of discovery and advancement, spearheaded by our newly appointed Wright Research Fellow, Alisha Cook.
This opportunity is made possible by the generosity of exemplary donor Mary Wright. The research fellowship is not just a position, but a commitment to help shape the future of financial services for those now at the forefront of defining it. With Wright’s standing support, we have the opportunity to delve deep into the world of Gen Z, exploring the perceptions, aspirations, and nuances of our next generation of financial professionals.
According to a report published by Deloitte in May 2023, 65% of financial services institutions reported they expect a shortage of critical workers over the next two years, and only 61% believe their organization is effective in aligning the right talent with the work required.”
As the financial services industry faces significant talent shortages and an aging workforce, ample opportunity arises to attract and align Gen Z talent to fill this gap. In response to this challenge, our research aims to set forth actionable strategies the industry can implement to attract but retain Gen Z talent. So far, through an initial pilot study, extensive literature reviews, personal insights, and discussions with fellow researchers, we have designed a comprehensive survey to be launched this spring. The survey explores a wide scope of topics, from financial literacy to industry perceptions and career intentions. Through a thorough analysis of the respondents, we can gather invaluable insights from Generation Z.
Diverse, dynamic, socially engaged and self-advocating, Gen Z brings a fresh new perspective to the table, and they deserve to not only be heard, but also understood. They're not just looking for jobs; they’re seeking opportunities to make meaningful impact both within and outside of the workplace. As we navigate the challenges and opportunities presented by the evolving landscape of financial services, let us embrace the insights and aspirations of Generation Z in driving the financial sector towards a more prosperous, diverse, and sustainable future.
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